Executive committee
Fabrice Larue
Chairman
Fabrice Larue
Chairman
Fabrice Larue has over 40 years of experience in the media, entertainment, brands and content sectors. After serving as Chief Executive Officer of Radio Nostalgie, he met Bernard Arnault in 1996 and was appointed Chairman of La Tribune, Investir, Radio Classique and Fred (subsidiaries of LVMH). In 2000, he founded the investment company FIFL and acquired the CRM division of the Le Monde group (Presse Informatique). In 2007, he created FLCP and in 2008 bought Telfrance, the production company behind the series Plus belle la vie, as well as the CAPA agency. In 2010, he merged Telfrance and CAPA into Newen, also integrating 17 Juin Média to form France's leading independent audiovisual production group. He then developed the international Newen Network, collaborating with Globomedia in Spain, TéVé Media Group in the Netherlands and Belgium, Bavaria Film in Germany and Zone 3 in Canada. In 2014, he created Neweb, a structure bringing together several digital companies, including Les Numériques, Gamekult, CNET and ZDNet. In 2017, he continued Newen's international expansion with the launch of season 3 of the series Versailles, following the success of the first two seasons sold in 135 countries, and the acquisition of the Dutch media group Tuvalu. Since 2020, he has continued to invest in creation and content through FLCP & Associés, now Neology Holding, the reference shareholder of PULLUP Entertainment.
Geoffroy Sardin
Chief Executive Officer
Geoffroy Sardin
Chief Executive Officer
After graduating with a Master of Science in Marketing from EDHEC in 1993, Geoffroy Sardin began his career in the marketing department at Arjo Wiggins Appleton before joining L'Oréal. In 1998, he joined Ubisoft Entertainment, where he held the positions of Sales Director and Managing Director of Ubisoft France. He played a key role in diversifying Ubisoft's brands into non-video game media (animated films, novels, comic books, figurines, etc.). In 2005, he was elected President of SELL (Syndicat des éditeurs de logiciels de loisirs), where he worked to defend the interests of the sector and helped position the video game industry as a major player in the French economy. In 2010, he was appointed Vice President of Marketing and Sales for the EMEA region, ensuring the consistency of commercial and marketing activities in these territories. In 2021, he became Senior Vice President of Publishing for the Ubisoft Entertainment group, overseeing the launch strategies for several iconic franchises, including Rainbow Six, Assassin's Creed, Far Cry and The Crew.
Cyrille Imbert
Managing Director of Independent Publishing Division and Chief Executive Officer of DOTEMU
Cyrille Imbert
Managing Director of Independent Publishing Division and Chief Executive Officer of DOTEMU
An IIM graduate and former employee of Ubisoft EMEA, Cyrille Imbert became CEO of Dotemu after acquiring the company in 2014. Involved in the creative process and game production, he also serves as executive producer and oversees project quality. He has supervised the development of successful titles such as Streets of Rage 4 and TMNT: Shredder's Revenge. In 2021, following PULLUP Entertainment's acquisition of a stake in Dotemu, he also became head of the group's independent division. He has been a director of Capital Games since 2017 and has served as its chairman since 2019.
Philippe Perthuis
Chief Operating Officer - COO
Philippe Perthuis
Chief Operating Officer - COO
Philippe Perthuis holds a degree in international marketing (Institute of Technology, Sligo) and a DESCAF (Excelia), supplemented by management training at INSEAD. He began his career in 1991 at Price Waterhouse Coopers. In 1996, he joined the Lagardère group, where he held various financial and general management positions. He became Deputy Director of Management Control at Europe 1, before taking on several management positions at Lagardère Studios. In 2011, he was appointed Secretary General of Lagardère Studios, before becoming its Managing Director in 2014. He is now a member of the Executive Committee of PULLUP Entertainment.
Ahmed Boukhelifa
Deputy Chief Executive Officer for Production and Studios
Ahmed Boukhelifa
Deputy Chief Executive Officer for Production and Studios
After graduating from ESSEC in 1995, Ahmed Boukhelifa joined Ubisoft Entertainment in 1997 and became a producer on the Rayman franchise. In 2003, after overseeing the launch of Rayman 3: Hoodlum Havoc, he left Ubisoft to join Eden Games, where he worked with the development team on Test Drive Unlimited, voted Best Racing Game of the Year at the 2006 DICE Awards. In 2007, he co-founded the Ivory Tower studio, which he ran for over 16 years, notably developing The Crew franchise in 2014. The studio joined Ubisoft in 2015 and became the publisher's benchmark for online racing games. In 2023, he oversaw the release of The Crew Motorfest, a franchise that now has over 40 million players.
Aurélien Briand
Chief Financial Officer
Aurélien Briand
Chief Financial Officer
fter graduating from CentraleSupélec in 2002, Aurélien Briand began his career at Ernst & Young, where he worked with listed international groups until 2010. He then joined Technip, where he was responsible for financial performance management. After gaining entrepreneurial experience in the field of composite recycling, he joined Edenred, where he took charge of a wide range of financial responsibilities. In 2020, he joined Ubisoft, where he oversees financial planning, strategic planning and purchasing under the direct responsibility of the CEO, until 2023.
Marion Dufour
Chief People Officer
Marion Dufour
Chief People Officer
With a master's degree in Human Resources from Sciences Po, Marion Dufour began her career in 2010 with the LVMH group, where she held positions in recruitment and campus management. In 2015, she joined Ubisoft's production headquarters as Human Resources Manager, before being promoted to Director of Human Resources for the mobile games division. In this role, she managed a team of around 1,000 employees spread across a dozen studios in France and internationally for four years.
Servane Forest
Chief Legal Officer
Servane Forest
Chief Legal Officer
With a master’s in industrial property from Panthéon-Assas University, Servane Forest has throughout her career developed expertise in leading major legal projects in France and internationally, alongside managing complex legal risks. Servane began her career with NRJ Group, then served as Legal Director at Le Bon Coin, before joining PULLUP Entertainment in January 2025.
Vincent Chataignier
Deputy Chief Executive Officer of Focus Entertainment Publishing
Vincent Chataignier
Deputy Chief Executive Officer of Focus Entertainment Publishing
Vincent Chataignier, a video game enthusiast, began his career with the specialist retailer GAME. Starting out in-store, he quickly moved into the group’s purchasing department for the French network. In 2009, he joined Focus Home Interactive, where he supported the publisher’s expansion into digital platforms and consoles. First serving as Sales Director and later as Business Development Director, he played a key role in transforming the company’s business models. He went on to become Chief Commercial Officer (CCO) and then Chief Business Officer (CBO), overseeing commercial operations, content sourcing, negotiations, and the acquisition of strategic titles for Focus Entertainment Publishing’s portfolio. In 2026, he was appointed Deputy Chief Executive Officer of Focus Entertainment Publishing and joined the Executive Committee of PULLUP Entertainment.