Our story

Our adventure began in 1996, under the name Focus Home Interactive, with the distribution of music creation software before we fully dedicated ourselves to video game publishing in 2000. Our early successes, such as Runaway, Cossacks and TrackMania, confirmed our expertise in creating bold gaming experiences. Year after year, we expanded our horizons, publishing international titles such as Farming Simulator and Blood Bowl, and supporting talented studios in their development.

In 2021, we became Focus Entertainment to better reflect our diversification. Then, in 2024, our group restructured and changed its name to PULLUP Entertainment, a transformation driven by our ambition to unite our expertise in publishing and creation under a single identity.

Today, PULLUP Entertainment brings together ten entities in four countries and employs more than 600 creative talents who share the same vision: to offer challenging and captivating games. Our organisation is based on five complementary divisions:

• PULLUP Entertainment for support functions
• Focus Entertainment Publishing for AA game publishing
• PULLUP Studios, which brings together all of our internal studios specialising in a wide variety of genres ranging from action to simulation, strategy and narrative gaming: Douze Dixièmes, Leikir Studio, Dovetail Games, BlackMill Games, Deck13 and Carpool
• PULLUP Studios, qui regroupe l’ensemble de nos studios internes, spécialisés dans des genres très variés allant de l’action à la simulation en passant par la stratégie et le jeu narratif : Douze Dixièmes, Leikir Studio, Dovetail Games, BlackMill Games, Deck13 et Carpool
• Scripteam, an audiovisual production company, adapts our IPs into series or movies