Executive Committee

Fabrice Larue has more than 40 years of experience in the media, entertainment, brand and content industries. After serving as CEO of Radio Nostalgie, Fabrice Larue met Bernard Arnault in 1996 who appointed him Chairman of La Tribune, Investir, Radio Classique, and Fred (subsidiaries of LVMH). Fabrice Larue created an investment company in 2000, FIFL, then he acquired the CRM division of the Le Monde group (“Presse Informatique”). In 2007, he founded FLCP and bought Telfrance in 2008, the production company for the series “Plus belle la vie”, and then the CAPA agency. On the strength of those acquisitions, Fabrice Larue gathered Telfrance and Capa under the Newen brand in 2010 which, further to the acquisition of 17 Juin Média, became France's leading independent audiovisual production group. He then developed the international "Newen Network" with Globomedia in Spain, TéVé Media Group in Holland and Belgium, Bavaria Film in Germany and Zone 3 in Canada. In 2014, Fabrice Larue also created Neweb, a business unit that brings together companies in the digital sector, such as Les Numériques, Gamekult, CNET, or ZDNet. In 2017, Fabrice Larue continued the international development of Newen with the launch of Versailles Season 3, following the success of the first two seasons which were sold and broadcasted in 135 countries, and the acquisition of the Dutch media group Tuvalu. Fabrice Larue continues to invest in creation and content in particular through FLCP & Associés, which became in 2020, through Neology Holding, the reference shareholder of PulluP Entertainment.

Geoffroy, graduated with a Master’s degree of Science in Marketing from EDHEC in 1993, joined the marketing department of Arjo Wiggins Appleton before moving on to L'Oréal in the Marketing department and later to Ubisoft Entertainment in 1998. Serving successively as Director of Sales and then as General Manager of Ubisoft France, Geoffroy initiated the diversification of Ubisoft's brands onto non-video game platforms through licensing out/co-marketing (cartoons, novels, comics, figurines...). In 2005, he was elected President of SELL (video game national trade association), where he advocated for the industry and enabled the video game sector to have a prominent place within the French economy. In 2010, Geoffroy ensured the coherence of marketing and sales actions for the EMEA territories as Vice President of Marketing and Sales. In 2021, he assumed the role of Senior Vice 2 President of Publishing at Ubisoft Entertainment, leading many teams in the launch of the group's biggest brands : Rainbow Six, Assassin’s Creed, Far Cry, the Crew…

John holds a Master's degree in Economics from the University Panthéon Sorbonne. He has more than 20 years of experience in the video game industry. He joined the Group in 2000. A minority shareholder of the Group, he has been Chief Operating Officer since 2018. He is a member of the Executive Committee of PulluP Entertainment and sits on the Boards of Directors of SELL (Syndicat des éditeurs de logiciels de Loisirs) and Capital Games (Association representing video game companies in the Ile de France region).

An IIM graduate and former Ubisoft EMEA employee, Cyrille Imbert became CEO of Dotemu after the company's acquisition in 2014. Highly involved in the game creation and production processes, he also holds the position of Executive Producer, guaranteeing project quality. He has notably assumed this role on hits such as Streets of Rage 4 and TMNT Shredder's Revenge. Following PulluP Entertainment's acquisition of a stake in Dotemu in 2021, he is also director of the group's independent publishing department. In addition to Dotemu, Cyrille is the director of Capital Games, the association that organizes Made in France games, since 2017 and president of the association since 2019.

After graduating from ESSEC Business School in 1995, Ahmed Boukhelifa joined Ubisoft Entertainment in 1997 and worked as producer on the iconic Rayman video game franchise. In 2003, following the successful launch of Rayman 3: Hoodlum Havoc, he left Ubisoft Entertainment to join the Eden Games studio, where he worked with the development team on Test Drive Unlimited, nominated for a DICE Award for Best Racing Game of the year in 2006. In 2007, he co-founded the Ivory Tower studio, which he headed for over 16 years, giving birth to the The Crew franchise in 2014. In 2015, his studio joined Ubisoft to become the spearhead of its online driving games. In 2023, Ahmed Boukhelifa released the latest opus of The Crew Motorfest series, a franchise with over 40 million players.

Philippe holds a Diploma in International Marketing (Institute of Technology, Sligo) and a DESCAF (Excelia), he added to this management training at INSEAD. Philippe Perthuis began his career in 1991 at Price Waterhouse Coopers, then joined Lagardère in 1996 to join Europe 1 as Deputy Director of Management Control. From 2000 to 2011, he held various financial and general management positions within the Lagardère Group. In 2011, he was appointed General Secretary of Lagardère Studios until 2014, when he became Managing Director of Lagardère Studios. He is a member of the Executive Committee of PulluP Entertainment.

Aurélien Briand, a 2002 graduate of CentraleSupélec, began his career at Ernst & Young, working for listed international groups. In 2010, he joined Technip as head of financial performance and acquisition operations. After an entrepreneurial project in the revaluation of composites, he continued his career at Edenred, where he was responsible for a broad scope of financial aspects. From 2020 to 2023, he worked at Ubisoft as head of financial planning, strategic plan and procurement, reporting directly to the CEO.